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Privacy Policy



Art. 1. These General Terms and Conditions are designed to regulate the relationship between

"Alpha Lifestyle" LTD / VAT 204787366, Bulgaria, Sofia, 33A Braton Braton Blvd., represented by Mr. Martin Mitov, Manager, hereinafter referred to as PROVIDER, and the customers, hereinafter referred to as USERS or CUSTOMERS, of the e-shop "alpha.bg".


Art. 2.alpha.bg is an e-shop accessible via the Internet at http://alpha.bg/ through which the Users can conclude contracts for purchase and delivery of the offered goods by registering and creating a profile or directly by the form of immediate order, as well as:

When ordering, the CUSTOMER undertakes to pay the price of the goods, the services and the delivery costs according to the conditions described in the information for delivery and payment of goods and services as well as to provide access and the opportunity to receive the goods.

View products, their characteristics, pricing, and delivery terms.

Receive information about new products and services offered by http://alpha.bg

To make electronic statements regarding the conclusion or performance of contracts with http://alpha.bg through the interface of the page available on the Internet.

Be informed of the rights deriving from the law, primarily through the interface on http://alpha.bg on the Internet.

Art. 3. The SUPPLIER has the right to change the prices of the goods and services offered without prior notice. The user is required to pay the price that was valid at the time of the request for the desired item. The price reduction announcement is made by placing the new price below the old one, the last one being crossed out.

Art. 4. (1) In the absence of availability of the goods requested, the SUPPLIER shall notify the CUSTOMER of its exhaustion by sending a message to the e-mail specified by the CUSTOMER or to the said telephone.

(2) In the case of incorrect data - wrong address, contact person and / or telephone the PROVIDER is not bound by any obligation to perform the order.

Art. 5. The PROVIDER is not responsible for mistakes and inaccuracies in the information posted on http://alpha.bg. Price adjustments in stores are possible as well as changes in the design of the items. All published prices are in Bulgarian Lev / Euro with VAT included.


Art. 6. The SUPPLIER delivers the goods either by themselves or through third parties, appropriately packaged, according to their type. In some cases, delivery may be made in parts (for example, two separate items).

Art. 7. THE PROVIDER is not liable for damages from comments, opinions, publications under the products, including for damaging the health of USERS.

Art. 8. The CUSTOMER has the right to refuse to receive or to return goods in the following cases:

If the goods delivered apparently do not correspond to the order of the customer and this can be established by a simple product review

Upon receipt and payment of the goods, the customer may make a claim and claim the refund also after reimbursement of the amount he has paid when:

The goods have a substantial hidden defect, the buyer has the right to make a claim within 48 hours of receiving the goods.

In the cases of Art. 69, para. 3, the CLIENT shall be entitled without right to indemnity or penalty and without giving any reason to cancel the concluded contract within 7 working days as of the date of receipt of the goods provided that it is returned in the form, which is obtained without being opened and the following conditions are met

Preserved good commercial appearance;

Preserved original packaging;

The shipping costs for the return of the goods are at the expense of the CUSTOMER.

If the goods are damaged during transport.

Where there is a material discrepancy between the goods ordered and delivered which it was not possible to establish at the time of delivery, the goods shall be replaced within 48 hours of the customer's request and a check shall be made to establish the non-conformity.

Except as outlined above, the CUSTOMER has no right to refuse to receive and pay the goods he has ordered. Otherwise, he / she owes the cost of the delivery and return of the goods. In the event of refusal of receipt, a statement of findings shall be drawn up at the time of delivery. If the customer refuses to sign the record, it is assumed that his refusal to receive the goods is unfounded and he owes the cost of delivery and return of the goods.

When making a claim, the consumer may claim:

Refund of the amount paid

Replace the merchandise with a new one


Unpacked and / or opened by the CLIENT food supplements and / or sports for athletes are not subject to substitution or return.


Art. 9. THE PROVIDER shall take the necessary care to protect the CUSTOMER's personal data (pursuant to the Personal Data Protection Act), which has become known to him when filling in the electronic form for making a purchase application. This obligation is waived if the CUSTOMER has provided untrue data.

Art. 10. Subject to the applicable laws and provisions of these General Terms, the SUPPLIER may use CUSTOMER's personal data for the purposes of this Agreement.

Art. 11. The PROVIDER has the right to use the information about the offered goods and / or services to the CUSTOMER, for promotions, congratulations, organizing lotteries, surveys, statistical and any other legitimate purposes, except in cases of explicit disagreement of the same sent to the following e-mail: office@alpha.bg

Art. 12. The PROVIDER has the right to store data in the final communications device of the CUSTOMER, unless the latter explicitly disagrees.

Art. 13. The USER agrees that the SUPPLIER has the right to collect, store and process data about his behavior when using the e-shop.


Information under the Electronic Commerce Act and the Consumer Protection Act:

Name of the PROVIDER: Alpha Lifestyle LTD

Headquarters and address of management: 33A Bratya Buxton Blvd., Sofia, VAT 204787366, registration under the Value Added Tax Act BG 204787366.

Correspondence data: 33A Bratya Buxton Blvd., Sofia

E-mail: office@alpha.bg


Commission for Personal Data Protection - Address: 15, Ivan Evstatiev Geshov Str., Tel. (02) 940 20 46, Fax: (02) 940 36 40 Email: kzld@government.bg, kzld @ cpdp.bg Web site: www.cpdp.bg

Commission for Consumer Protection - Address: Sofia, Slaveykov Square 4A, et.3,4 and 6, tel .: 02/980 25 24 fax: 02/988 42 18 hotline: 0700 111 22 Web site: www.kzp.bg

Commission for Protection of Competition - Address: 1000 Sofia, 18 Vitosha Blvd., Phone: (02) 935 61 13 Fax: (02) 980 73 15 Website: www.cpc.bg.

Art. 14. For the issues not settled in this Agreement, the laws of the Republic of Bulgaria shall apply.

Art. 15. These General Terms and Conditions shall enter into force for all Users from: 20.11.2017.


Privacy policy (GDPR)

Alpha Lifestyle is a public company registered in the Commercial Register of the Registry Agency with UIC 204787366, with headquarters and address of management: Sofia, Vitosha district, 33A Bratya Blvd., tel .: 0899 25 20 11, e-mail: office@alpha.bg, website: https://alpha.bg.

Protecting your personal data is important to us. Therefore, we process your information exclusively on the basis of the applicable legislation, in particular the GDPR, the Personal Data Protection Act (LPDP) and the Electronic Commerce Act (ЗЕТ). In this statement we inform you of the most important aspects of processing your data on our website.

Data protection of cardholders
By signing up for a bankcard online payment service user, the user-cardholder authorizes Alpha Lifestyle to store his or her card data and card in accordance with this Privacy Policy. Alpha Lifestyle takes due care and is responsible for protecting the cardholder information that has become known to him regarding the provision of the services on the website except in cases of force majeure, accidental or malicious third party acts or other events outside the reasonable control of Alpha Lifestyle . Cardholder data security is secured through an SSL connection between the Alpha Lifestyle server and the payment processor server. When checking the authenticity of the payment card, website administrators do not have access to the secured data exchanged between the cardholder and the bank through which the payment of goods / services ordered through the website is made.
By using this site you agree that all personal data you provide us will be processed for the purposes listed below.
Legal basis
Our shop strictly complies with the Personal Data Protection Act.
Your personal data
The site allows you to provide us with limited information on how to contact you. This information is stored in our database in order to be able to respond to any inquiries you may have or send you the purchased goods to an address you specify.
Access to your personal information
Upon receipt of a written request from you, we may disclose to you your personal data that we store, as well as correct or delete this data.
This policy is part of the Terms of Use of this site and as such should be applied and interpreted in accordance with the laws of the Republic of Bulgaria.

Personal data you provide:
When you place an order on our website, we collect personal information about you, including your first name, surname, email address, phone number, your full address. If you have requested an invoice on your order, we also collect the name of your company, the country and populated area in which your company is registered, the full name of the responsible person and its UIC number.

When you register as a merchant on our website, we collect personal information about your business company including the woods, populated areas, name, UIC number, contact phone number, e-mail address, address and zip code. in the company and phone of the person you have added to a contact.
When you voluntarily register on our website, we collect personal information about you, including your full names, your IP address, and your browser version.
We do not provide this data to third parties except for
- payment processor payment service provider
- the courier company with which we deliver the purchase
- our accountant
Personal data collected automatically:
When you visit our website, our web server automatically recognizes and collects your IP address that has been determined by your ISP and does not personally identify you.
Our website uses so-called cookies. These are small text files that are loaded into the browser and stored on your terminal. They are harmless.
We use them to keep your site easy to use. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit to our site.
We use "cookies" on the basis of Art. 4a of the Electronic Commerce Act (ЗЕТ) and Article 6, par. 1 (f) GDPR.
If you do not agree to this, you can opt out of storage by setting up your browser so that it informs you when a site wants to save to your cookie, and you either accept it or not.
Keep in mind that disabling cookies in your browser can limit the functionality of our site for you.

Internet traffic analysis
Our site analyzes user Internet traffic through Google Analytics. For this purpose, we use cookies that allow us to analyze how users use our site. The information thus obtained is transmitted to the supplier's server of the technical solution and stored there.
You can prevent this by setting up your browser so that it does not allow cookies to be stored.
The processing of data for Internet traffic analysis is carried out on the basis of Article 6, para. 1 (a) and / or (f) GDPR.
Our legitimate interest in the GDPR is to improve the functionality of our site. We appreciate the privacy of our users, so the data we use for web traffic analysis is anatomized by the technical solution provider. Data is stored for 30 days.
Your rights
You have access to your data that we process, as well as the right to rectification, erasure (right to be forgotten), limitation of processing, data portability, withdrawal of consent and objection.
If you believe that our processing of your data is in violation of data protection regulations or if you believe that your rights under these provisions have been violated in any way, you may contact the appropriate administrative authority. In Bulgaria this is the Commission for Personal Data Protection.
Contact us in one of the following ways:
Alpha Lifestyle
tel. 0899 25 20 11
email: office@alpha.bg